Ces prédicateurs, qui se disent descendre du Prophète, sont communément appelés habib (sing.) ou habaib (pl.) Leurs groupes de sermons sont très mobiles dans divers espaces publics et ont attiré des milliers de fidèles, principalement au sein de la jeunesse musulmane. L’Indonésie de l’après-Soeharto a vu la prolifération de jeunes prédicateurs arabes et de leurs groupes de sermons ( majelis ta‘lim et zikr) dans les zones urbaines. Focusing on Habib Hasan’s da‘wa and his marketing strategies it argues that, unlike other celebrity preachers who largely capitalize on their public speaking skills, the habaib preachers gain their religious authority and popularity through commodification of their habib status (as descendants of the Prophet) and their Arabness through adept use of new media and popular culture that accommodates the aspirations of Muslim youth. It considers habaib as religious entrepreneurs who promote their religious products in an expanding religious market. This essay locates the proliferation of habaib sermon groups in the context of burgeoning Islamic commodification in Indonesia. The preachers who claim descent from the Prophet are popularly called habib (sing.) or habaib (pl.) Their sermon groups are highly mobile in various public spaces and have attracted thousands of followers predominantly from among Muslim youths. Post-Soeharto Indonesia has witnessed the proliferation of young Arab preachers along with their sermon groups ( majelis ta‘lim and zikr ) in urban areas.
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